While 10DLC offers numerous advantages, it also comes with certain restrictions that businesses must be aware of. One of the key restrictions is that 10DLC numbers are subject to approval from wireless carriers, which involves a registration process that verifies the intended use of the number. Failure to register correctly can result in message filtering or delays.
Another restriction involves the types of messages that can be sent. Certain industries, like healthcare or finance, may face stricter guidelines due to privacy laws such as HIPAA or GLBA. Businesses need to ensure that their messaging practices adhere to these regulations to avoid penalties.
Additionally, 10DLC numbers have message throughput limitations, which means businesses sending large volumes of messages may need to apply for higher throughput levels. Non-compliance with these throughput requirements can lead to message delays or non-delivery.
Understanding these restrictions is critical to maximizing the effectiveness of a 10DLC number. For more information Benefits of 10DLC on these limitations, check out the GetThru 10DLC Restrictions page.